8.7x return on ad spend for Caspars' healthy urban food

Caspars Urban Food Bar has carved out a unique position in Aalborg – combining healthy eating with Asian-inspired flavors that actually taste great. My role has been to build a Meta Ads strategy that drives both takeaway orders and in-store visits while maintaining strong profitability.

Through focused campaigns targeting health-conscious food lovers, we've generated over 1,500 orders with a consistent return on ad spend of 8.7x. With server-side tracking and creative testing centered on their signature pokebowls, rice paper rolls, and toast dishes, every campaign converts browsers into customers.

8.7x ROAS • 1,514 purchases • 1.5M+ impressions