6.5x return on ad spend for Andi's takeaway growth

Andi has quickly become a local favorite for Asian takeaway – with quality food and a growing fanbase. My role has been to accelerate that growth through a focused Meta Ads strategy built around conversion tracking and creative testing.

In just a few months, we've driven over 2,000 orders with a consistent return on ad spend above 6.5x. With server-side tracking in place, every campaign is optimized for real purchases – not just clicks. The foundation is set for scaling even further.

6.5x ROAS • 2,097 purchases • 1.6M+ impressions