4.6x return on ad spend for Mamii's takeaway growth

Case

Mamii

Year

2024 & 2025

Mamii has quickly become a local favorite for Asian takeaway – with quality food and a growing fanbase. My role has been to accelerate that growth through a focused Meta Ads strategy built around conversion tracking and creative testing.

In just a few months, we've driven hundreds of orders with a consistent return on ad spend above 4x. With server-side tracking in place, every campaign is optimized for real purchases – not just clicks. The foundation is set for scaling even further.

4.6x ROAS • 400K+ impressions

Areas of work

Meta Ads
Google Ads
Tracking & Analytics
Paid Strategy
Content Strategy

Ready for growth?
Book a free intro call.

Ready for growth?
Book a free intro call.

One personal

Growth Partner

Consultant

Strategist

Strategic and measurable.

Book a free call

Connect with me

Based in Denmark

© 2026 Mikkel Routhe

One personal

Growth Partner

rådgiver

konsulent

Strategic and measurable.

Book a free call

Connect with me

Based in Denmark

© 2026 Mikkel Routhe

One personal

Growth Partner

Consultant

Strategist

Strategic and measurable.

Book a free call

Connect with me

Based in Denmark

© 2026 Mikkel Routhe