200% more visitors to Aalborg's most popular Sushi Restaurant

Roku Izakaya is not just a restaurant – it's an experience. My job has been to make sure that experience is also felt digitally. We built a marketing setup focused on Meta Ads, Google Ads and table booking flows that convert. We also set up takeaway campaigns with high ROAS and integrated email marketing for long-term loyalty and rebooking. On top of that, we implemented server-side tracking, which has been crucial for tracking our marketing efforts across different channels.

200 % more visitors. • ROAS: 8,09